“We are what we repeatedly do. Excellence, then, is not an act but a habit”, This quote from Aristotle goes to the heart of our philosophy. We believe establishing good daily habits and healthy routines are necessary to thrive. This is what we aim to achieve: to help our users develop good habits and daily routines, like following a morning exercise routine or tidying their rooms, and to consistently repeat those actions until they become habits integrated into their lifestyle. This will enable people to lead a wholesome and fulfilling life.